Sell cars. Take Crypto.
No complications.
CheetahPay is the first crypto payment platform designed for automotive dealerships — combining instant settlement, non-custodial security, tax-ready reporting, and acceptance of debit, ACH, Apple Pay, Cash App, Venmo, PayPal, and all major cards.
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Why Dealerships Are
Talking About Crypto
Seamless. Dealer-ready.
CheetahPay is built to fit the way dealerships actually work. Get up and running fast with streamlined onboarding and reduced—or even waived—beta fees.
CheetahPay is a non-custodial software enablement platform that simplifies crypto payments for dealerships by integrating with Coinbase Commerce. CheetahPay provides the payment UI, onboarding orchestration, and reporting experience, while Coinbase remains fully responsible for custody, KYC/KYB, AML, sanctions screening, and settlement.
How this works...
Each merchant maintains their own Coinbase account and has a direct legal relationship with Coinbase.
Funds flow directly from customer to the merchant’s Coinbase account.
CheetahPay never holds, controls, trasnmits, or settles funds.
CheetahPay is not a money transmitter or MSB; Coinbase fulfills that role.
The platform operates strictly within a non-custodial boundary, acting as and ISV that creates payment requests, provides checkout/UI, and exposes read-only dashboards and APIs.
Product Functionality
(01) Which cryptocurrencies are supported in the beta?
BTC, ETH, USDC, Tether and other stable coins TBD.
(02) Can dealerships set pricing in USD and receive automatic conversion to crypto or vice versa?
Yes. The platform intends to either convert directly to fiat currency (USD) or keep in original currency
(03) Are transactions instant-settlement or delayed until confirmations are completed?
Immediate processing upon confirmations.
(04) Does the platform auto-convert crypto to fiat (for those who don’t want to hold crypto)?
Yes.
(05) Can dealerships send refunds or partial payments through the system?
Partial Payment are accepted. Crypto refunds are new transactions, not reversals. This may only be available from within Coinbase at first.
(06) What wallet custody model are we using — custodial (Crypton-managed) or non-custodial (dealer-owned)?
Non-custodial only.
(07) Can the system integrate with existing DMS or LOS systems (Dealertrack, RouteOne, etc.)?
Yes.
Compliance & Legal
(01) How does Crypton ensure compliance with each state’s regulations for vehicle sales using cryptocurrency?
We will consult with each dealership and client regarding state compliance. We intend to Implement PCI compliance for security.
(02) Are KYC/AML checks performed on crypto payers?
Only for CheetahPay clients, not their customers/payers.
(03) How are sales tax and registration fees calculated, collected, and recorded when payments are made in crypto?
Should be calculated by the dealership on their end. We will pass on and explain all Crypton and Coinbase transaction fees.
(04) Is there a conversion record for IRS purposes showing the fiat value at the time of sale?
Yes.
(05) How does Crypton handle chargebacks or disputes?
Chargebacks and disputes policies and availability are payment type specific. For example, credit cards and Venmo payments have options for chargebacks and disputes. Crypto sales through CoinBase are final.
Business Model & Fees
(01) What will beta dealerships pay — if anything — to participate?
Planning 1% of transaction on top of our processing costs (ie Coinbase,Elevated Payments,etc.)
(02) Are there transaction fees or conversion fees during the beta?
Yes.
(03) Will dealerships receive any incentives (marketing exposure, early adopter pricing, preferred support)?
We intend to waive onboarding fees for initial clients.
(04) What’s the expected pricing structure after launch (subscription, pay-per-transaction, etc.)?
One-time onboarding fee, small monthly & per transaction.
Experience & Reporting
(01) Can dealerships export data for accounting or compliance audits?
Yes.
(02) Will there be custom branding or co-branded customer payment pages?
Yes.
(03) Can the system track crypto payments for multiple locations or franchises?
Yes.
Integration & Customer Experience
(01) Can customers pay online or only in person?
Both.
(02) Does Crypton provide QR code payment options for in-showroom transactions?
Yes.
(03) Can dealerships combine crypto with traditional payments (e.g., partial crypto, partial financing)?
We intend to waive onboarding fees for initial clients.
(04) Are there any security layers (2FA, escrow, etc.) to protect both parties?
Yes, via email and mobile number, possibly application in the future,
Beta Program Details
(01) What’s the target number of dealerships for the beta?
Both.
(02) What’s the timeline — onboarding, live testing, feedback period?
Goal is to be in Alpha testing by Q2 of 2026 with Beta testing in Q3.
Ready to start accepting Crypto at your dealership?
Apply for the Closed Beta by February 28, 2026
725 Broad St
Augusta, GA 30901
1.888.903.4726
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